Note from Jai: this post is by Brian Meece, co-founder and CEO of the crowdfunding platform RocketHub.
- Do have a wide range of price-points and options within the ranges: small ($10-$100), medium ($150-$500), large ($600-$1000) and extra-large ($1000+)
- Do allow the contributors to impact the project and gain a connection to it in some way. Some ideas include giving them an advance copy of your research data report, provide access to your story via a media rich blog, or invite members of your audience to a field outing, lab tour, or “science party.”
- Do spend the time to put together an enticing Rewards Menu. It should take you a nice amount of time to sit down and think about what your growing community wants – and how you can make each reward special. Lay it all out on paper and tweak it before launching the project to the world.