When planning out your crowdfunding video, the first thing to consider is your script – an outline of everything you want to say in the video. Rather than turning on the camera and making it up as you go along, spend some time thinking about how to present your topic as effectively and concisely as possible. Here are some tips to keep in mind:
People have notoriously short attention spans when watching something online, and often they will determine whether or not they want to watch something within the first few seconds. Therefore it is extremely important to capture the audience’s attention as quickly as possible. Think about how you can accomplish this in your script. Possibilities might include starting off with an interesting fact, a question someone might be curious about, or even a relevant joke.
Your video should give the viewer a basic understanding of the science behind your pitch without overburdening them with too many details. Think in broad concepts that anyone can understand, and be careful about using too much scientific jargon.
Always keep in mind the big picture. Viewers want to know how your project is relevant to the world at large. Tie it in to something they can relate to and understand.
After your script is finished, time yourself reading it at a comfortable pace. This will give you an idea of how much you need to cut out or add in. Shoot for somewhere between 2 and 3 minutes.
Read It Out Loud
Once your script is written, read it through a few times out loud. It can also be helpful to record yourself and listen back to it. Pay attention to anything that comes out awkwardly – a great sentence on paper doesn’t always read as well out loud. Rework the trouble spots, and make sure your script is clear before you start shooting.