2015 Poster Class: Week One

An iconic movie poster. With the SciFund poster class, you’ll be making an iconic poster of your own (we recommend fewer fearsome teeth).

Welcome to Week One of the SciFund Challenge 2015 poster design course! With this class, we have two goals. One: to build a compelling and eye-catching poster. Two: to help our classmates to build their poster making abilities. So let’s get started with both!

At the center of every good poster is a compelling story and a clean, organized layout. Throughout the course we’ll help you to develop the eye for layout, but this week we are focusing on crafting your story with the help of a tool called the Message Box.

The Message Box is a technique developed by COMPASS, a fantastic organization that provides communication training to scientists. I can tell you from personal experience that their training workshops are incredible. COMPASS has permitted us to use their materials and I would personally like to thank them for their generous assistance, particularly Nancy Baron and Liz Neeley. Nancy has written an amazing book, Escape from the Ivory Tower, from which we’ll be reading a chapter this week (more on this below).

This week has a five part structure:
Part 1: Get started with the class and become familiar with the Google+.
Part 2: Understand the role your poster plays in your conference experience
Part 3: Read about the Message Box and prepare a version of it for yourself.
Part 4: Begin to immerse yourself in the Adobe Illustrator environment.
Part 5: Assignments.

Getting Started with Google+

1. Don’t panic! There are a lot of steps here, but many of them are very quick. There are a few technology things that we want to introduce you to this week and, since some of us are technologically less inclined, we want to lay out these things out very precisely. Hence the long (but hopefully quick to follow) instructions.

2. The class infrastructure largely exists on the Google+ social network, particularly the Google+ community page for the class. So, if you can’t access the community page, you won’t be able to participate. If you are having trouble joining the class’ community page on Google+, contact me  (jai@scifund.org) or Anthony Salvagno (anthony@scifund.org) immediately.

3. Can’t figure something out or having trouble with something? Send one of us a note and let’s talk about it. We’re very happy to help with any issues you may be experiencing. There is one issue in particular that we especially want to hear about. This class is intended to facilitate interactions between participants. Although we certainly hope all of the interactions are positive, if you are having a problem with any other person in the class (instructors included), we want to know about it immediately.

4. Google+. So, how does the SciFund Challenge poster class community page work anyway? Watch this short screencast, by yours truly, for a short introduction:

5. Discussion groups (part 1). Every week, we’ll be breaking out into one-hour discussion groups courtesy of Google Hangouts. We have scheduled several one-hour discussion sections for every week. Sign up for ONE of them, please (see the video from the previous step, for instructions how to do this). All sections will be facilitated by one of the course instructors and all the sections will cover the same topic. Sign up now for one of the sections on the Google+ community page for the class (see the Events category of the community page). VERY IMPORTANT: Only ten people are allowed in a single hangout (1 instructor, plus nine participants). If you see ten people already signed up for a hangout, that hangout is full.

6. Discussion groups (part 2). The way the discussion groups will work is as follows. A minute or two before your scheduled discussion section is supposed to start, sign in to your Google+ account. At the appointed time, you’ll receive an invite to the Google Hangout. You’ll also receive an invite via gmail (check the Social tab). You can also enter the Hangout by going to its page on the class’ Google+ community (see the video from step 4 for an illustration). During the Hangout, be sure to have your sound going through headphones! If you don’t, it is almost certain that someone’s speakers and microphone will cause enough feedback to kill the audio feed for everyone. If you are having specific problems with Hangouts, Google has a troubleshooting page on the very topic.

The Purpose of the Academic Poster
The build up to a conference can be a stressful time. With all the prep work that goes into getting there it can be easy to forget to prioritize. The number one reason we attend conferences is to network with our colleagues and peers. That’s not to say there aren’t other motivations to attend, but we all go with the intent to engage others in science and the poster presentation gives us the momentary spotlight.

So how does your poster help you network?

Overall, the poster can be thought of as your conference resume. The purpose of a resume is to get you noticed, most likely for an interview, and the poster has a similar roles. The purpose of your poster is not to pack in every last detail about your research. Your poster’s purpose is to grab the attention of other conference-goers, so that they want to know more about your research.

How do you get attention? Not with an overwhelming amount of detail. Conferences are busy places, and there are always more posters to see and people to meet than there is time available. A poster that is as dense as a scientific paper will be ignored because of this time consideration. For example, it’s unlikely that this poster would convince any casual passersby to stop, because it contains about as much text as a full scientific paper:

Click for larger version, if you dare.

Just to emphasize here: a poster is not a paper. A paper is intended to convey the maximum information in the minimum amount of space, and reading a paper is typically a solitary experience for the reader. A poster is, at its best, a social experience. Posters are conversation starters.

The right way to get attention with your poster is to clearly structure it around the one to few big picture ideas (preferrably one) that you want people to remember and that will get conversations started. Admittedly, there will be a portion of poster time when you are not standing at your poster. With this in mind, content wise, your poster should contain a complete story (without being overwhelming in detail). Take a look at the following poster, which provides an introduction to open science for scientists. The poster focuses on big picture ideas, with web links (and associated QR codes) provided in the poster, if readers want further information.

Click for full size

Remember this is your conference resume and it should contain enough information to entice your audience, but also give them a full view of your research.

The real fun begins when you are standing at your poster ready to deliver your content. In this setting, the poster serves as a conversation piece, basically the device to engage your audience. Your poster will contain keys (think data and figures) that you can use to highlight your message, but after a few of minutes your audience will be engaging mostly with you.

A great poster will get you to the conversation you want to have. It will not be the crutch you lean on to get you through it. Before you can have a great poster, you need to be a good communicator.

So let’s work on our communication!

Planning Your Poster Content: What do you want to share?

Before you start laying out your poster, it is essential to figure out what you want your poster to say. That’s where the Message Box comes in.

The Message Box is a structured method that scientists can use to craft their science messages for nonspecialist audiences. At first glance this focus may seem odd, as your poster is aimed at an academic audience, but in order to be a super presenter you must be able to clearly communicate your message. And the message box helps you to get to the core of that message.

Nancy Baron has written the bible for science communication, Escape from the Ivory Tower. She has extremely generously allowed us to have a copy of the Message Box chapter from her book (chapter 8), free of charge. Please read this chapter, which you can download on the Google+ page for the class (look for it under the category of Week One Instructions). For copyright reasons, we can’t link to the specific chapter from this blog.

One way to see how the Message Box can be useful in communicating with colleagues is through a communications tool known as the elevator pitch. An elevator pitch is a compelling and short speech (two minutes or less) about your research intended for someone that you are trying to interest in your research. Nancy Baron. As a first step, please read this short article in Nature that discusses how to give an elevator pitch, which features the Message Box pretty heavily. The article should seem very familiar, as Nancy Baron covered many of the same subjects in the book chapter.

Getting Started with Adobe Illustrator

It is time to dive into Adobe Illustrator. At first glance it can be an intimidating and overly complicated piece of software, but in time your comfort level will grow and you will understand its power.

Illustrator is a vector graphics editor, which means that graphics created in Illustrator will scale with no loss in resolution. It is great for poster design because you will have an unprecedented level of control over your document. There are several versions of Illustrator, all of which still work well. Most of our instruction will come from version CS6, which is what Anthony Salvagno, our resident designer, uses. Note that while there are changes between versions, many of the core functions and layout have remained the same.

Over the coming weeks, we will teach you some key features of Illustrator and provide you with a lot of resources that will develop your skill. For now, please perform the following steps.

  1. Set up your poster document.
  2. Draw a rectangle
  3. Draw a circle
  4. Type some text
  5. Set up a grid
  6. Align text to the center of the circle
  7. Align the left edge of the rectangle to the text.

In order to perform these tasks, we’ve prepared a video tutorial to walk you through each of these steps.

Optional Illustrator resources

Here are a few resources that give you more in-depth knowledge, if you want to get a little extra practice this week with Illustrator.

  • Illustrator Hotkeys – you will definitely want to get familiar with a few of these, as it will cut down a lot of time you spend looking for functions.
  • Basic Tutorials – You can google search Illustrator tutorials for any version of Illustrator out there. Even older tutorials are useful learning tools because basic layout hasn’t changed much since Creative Suite 3 (the name for the entire Adobe design suite). But try to find tutorials that use your version for seamless education. Many tutorials have a design goal in mind (for instance make a vector-based Kermit the Frog), but they are all great ways to learn Illustrator functions and uses.

A note on constructive feedback

Many of the assignments of the class will include providing feedback to your fellow classmates. It is very important that we all strive to give constructive feedback which is information-specific, focused, and based on observation. Constructive feedback can be positive or negative. In both cases make sure you address what you like or what needs improvement in a very specific and actionable manner. For example “The font you used really makes it easy to read this poster” or even “This statement doesn’t align with the overall message you are trying to convey.”

In online forums, such as the Google+ community page for the class, there is an obvious concern about people being overly harsh with each other in comments. In practice though with previous classes, it turned out that participants were usually reluctant to offer negative comments at all. So long as the comments are constructive, please do offer all thoughts that are on your mind.

A short section of the book Coaching and Mentoring for Dummies gives good guidance for providing constructive feedback which you can find here.

Assignments

  1. Sign up for and attend one Google+ Hangout that fits your schedule. If none of the Hangouts work for you, please let the instructors know.
  2. Read the Message Box book chapter (found on the Google+ community for the class, under Week One Instructions) and short article from Nature.
  3. Using the guidance from the readings, please prepare your Message Box. At the following link, you’ll find a blank version of the Message Box form. Please prepare your Message Box for a specific audience, preferably the people whom you want to engage with your poster. The purpose of doing this Message Box is to make clear, in your own mind, the key messages for your poster.
  4. Although the Message Box is very useful, it is really a personal tool that is usually hard to read by a broader audience (think of them as a set of personal notes). So that we can share our Message Box ideas with each other, let’s imagine a scenario. Imagine someone has walked up to your poster and asked, “What’s to learn here?” Think about who this person is (identify your audience) and what messages would be relevant to this audience. Please write down your answer to the question “What’s to learn”  in one or few sentences. Additionally, please identify why that one or few takeaway messages are important to your audience and write this down too in one or few sentences. Please post your answers on the Google+ community (be sure to mark your post as Week One Assignments). You can find an example response under Week One Instructions of the Google+ community page for the class. Here are the three key sections of your response:
    1. Audience
    2. Take-home message(s)
    3. Why is/are these take-home message(s) important to your audience?
  5. Provide written comments to at least three other students on their “What’s to learn here” posts. Please focus your comments on the following questions: 1. Is the take-home message or messages, as well as the “why this is important”, likely to be relevant and attention-grabbing for the intended audience? Why or why not?
  6. Watch along with the Illustrator video tutorial provided earlier and complete the following tasks:
    1. Set up your poster document.
    2. Draw a rectangle.
    3. Draw a circle.
    4. Type some text.
    5. Set up a grid.
    6. Align text to the center of the circle.
    7. Align the left edge of the rectangle to the text.
  7. Read the short book section on providing constructive feedback.
  8. Optional. Complete at least one Illustrator tutorial from the provided resource list.