This is a summarized form of the assignments for Week Three of our self-guided Introduction to Outreach class. You’ll need to read the whole post for the week for this summary to make any sense. Our live online version of this class puts a strong emphasis this week on getting feedback on your writing (sign up for our mailing list if you would like to be informed when the live class opens), but you can do quite a bit on your own.
- Read some science blogs. Get a feel for different styles, content, and audiences. Try to find a blog that is related to your audience or message.
- Create a private blog on WordPress.com.
- Write a blog post tailored to your audience. Here are some tips to write an effective blog post:
- Keep it short. Try for less than 500 words.
- Include an image, video, and a link or two related to your message.
- Don’t strive for perfection. You want to convey accurate information, but you don’t need to write Shakespeare.
- Write like you speak. Let your personality shine through.
- Find your passion and let the words flow!
- Briefly introduce yourself at the top of your post. Place this text in italics to separate it, visually, from the rest of the post.
- Continue gaining experience using Twitter. Find bloggers and/or blogs related to your audience and follow them or add them to a list.
- Read the PLOS Biology journal article An Introduction to Social Media for Scientists.