This assignment has three parts: 1) do some activities on your own, 2) provide feedback to others in the class, 3) group video discussions. This section assumes you have read the previous sections for this week.
Part One (on your own):
- Identify the initial aims of your science outreach (if you only have guesses at this stage, that’s fine).
- Identify an audience that makes sense, given your aims.
- Find at least ten people on Twitter who are in your audience and add them to a Twitter list.
- Read the tweets of your Twitter list on a regular basis to get a sense of what your audience cares about.
- Determine at least one potential connections between your science message and the issues that your audience is tweeting about.
- Send a tweet, using the #SciFund hashtag to Jai (@jranganathan), Anthony (@thescienceofant), us (@SciFund), and whoever is the class instructor for your hangout this week (here is a Twitter list of all the instructors for the class).
Part Two (feedback):
- Write up a short post in the class’ Google+ community, with the following information (be sure to give your post the category of Week One, see image below, or no one will find it). The above video, which is also shown in the Getting Started section for the week, describes how to use the Google+ community for the class. You can make the video full screen, once you hit the play button. In the lower right of the video, you will see a “full screen” icon – it looks like a broken rectangle – which will take the video full screen.
- In a sentence or two, give your potential outreach aims.
- Briefly describe your target audience.
- Post your Twitter list of specific audience members. If you chose to do a private list, post a screenshot of the people on your list, otherwise post the link to your public list.
- List three things that you learned from reading the tweets of your audience members. For example, what do they care about right now? What (if anything) surprised you?
- In one or two sentences, how might you connect your science message with your audience, based on what they care about now?
- Provide brief, constructive feedback to at least 3 other student posts. Here are some suggestions of some items to consider in your feedback (you don’t have to provide feedback on every point).
- Does the audience seem specific enough and appropriate, given the aims for the outreach?
- Are there people you think would make good additions to their Twitter list?
- Did they have people that would be good for your list?
- What do you think about what the post writer learned from their audience?
- Do you have any suggestions for how to connect the post writer’s science message with his or her audience?
Part Three (group discussions):
- The above video illustrates what is mentioned here. This week, we’ll breaking out into discussion groups to talk about our audience research. We’ll be having these discussions via one-hour group video conferences, courtesy of Google Hangouts. Many discussion sections will be added by early this week. All sections will be facilitated by one of the course instructors. Sign up now for ONE of the sections on the Google+ community page for the class (see the Events category on the community page). VERY IMPORTANT: Only ten people are allowed in a single Hangout (1 instructor, plus nine participants). If you see ten people already signed up for a Hangout, that hangout is full.
- The way the discussion groups will work is as follows. A few minutes before your scheduled discussion section is supposed to start, go to the page for the specific Hangout (see video above for illustration). At the time of the Hangout, a button will appear inviting you to the hangout (you may need to refresh the page). During the Hangout, be sure to have your sound going through headphones! If you don’t, it is almost certain that someone’s speakers and microphone will cause enough feedback to kill the audio feed for everyone. If you are having specific problems with Hangouts, Google has a troubleshooting page on the very topic.